1/6/2024 0 Comments Videobrowser jing gaoSold at $34 for a set of two jars, the Sichuan Chili Crisp (and other products) are found in 5,000 grocery stores including Whole Foods, Target and Costco, as well as Amazon. “Fly By Jing became the first brand to launch a modern Asian food brand in America, the first Asian food brand to command premium prices,” she said. She’s developed a line of mixed spices and sauces - starting out with the Sichuan Chili Crisp, her bestseller. Today, Fly By Jing has grown into a premium Chinese food company. “When you look at a cuisine as this monotone thing and put it in a box, that’s what you’re doing to the people of that culture as well.” “What started out as this personal quest to reconnect with my roots quickly turned into a passion to shine light on the cuisine, showing the nuance and diversity of the cuisine and, as a result, the culture and also its people,” she said, now based in Sherman Oaks, Calif. She began making a name for herself in the scene, taking celebrity chefs around China, where she opened a restaurant, and hosting an underground supper club, “Fly By Jing,” in cities around the world. “And it’s such a diverse and complex, 5,000-year culinary heritage….I was astounded by the depth of the cuisine.” “I discovered food as a vehicle just through tasting the amazing flavors of China,” she continued. She dove into Chinese culinary culture and started a blog. Food became a vehicle for me to kind of desperately try to grasp it, like some semblance of identity.” After doing so much blending in, I didn’t know who I was. It was while traveling to China in her 20s that she had a revelation: “I started to realize how disconnected I had become from my heritage and how I actually was quite lost. “It’s pretty easy and a popular one,” she said. For beginners, Gao recommends first cooking the cold sesame noodles dish.
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